If you’ve ever used BizRate, NexTag, Shopping.com, and similar price comarison sites, you might be under the impression that these sites scour the Web for prices from a wide variety of online retailers. That’s a false impression; instead, these sites build their price/product databases from product links submitted and paid for by participating retailers. That’s right, most price comparison sites charge retailers to be included in their listings.
Google Product Search isn’t like all the other price comparison sites. Google is completely objective, it doesn’t take money for its listings, instead sending its spider software to independently scour the Web for merchants and products. So Google Product Search is a pure search engine.
Not only are Google’s results untainted by product placement, it also typically returns more results for any given item you’re shopping for.
Google Product Search (formerly called Froogle) helps you locate products instantly on the web and comparison-shop according to price, features, customer ratings, and more. It isn’t a store in itself but rather a searchable database of millions of products sold on the web. So if you’ve got a product in mind but aren’t wedded to a particular merchant, the Google Product Search search engine will collect a wide array of options for you and then give you the tools to zero in on the best buy.
